Digital Marketing Coordinator Job

PURPOSE OF THE POSITION:

To create content and support all Brands in earning audience attention, translating consumer insights into storytelling. Ultimately driving targeted inbound traffic and or guiding visitors through our various sales funnels.

QUALIFICATIONS & EXPERIENCE:

• A bachelor’s degree in marketing, digital marketing, human science, communication, or related fields.
• A minimum of 3 years working in the same/similar position/content editor.
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. Web Trends)
• Familiar with social media management platforms such as Meta Business Suite and Sprout Social.
• Understanding of customer segmentation.
• Digital literacy: understanding of Digital Fundamentals (beyond SM)
• Experience in the Hospitality and Tourism industry will be an added advantage.
• Digital Accreditation
• Driver’s license

KEY ACCOUNTABILITIES:

• Assist in the creation and execution of the digital strategy aligned with business goals.
• Execute regular content audits on all platforms.
• Maintain the O&L leisure website and Property portals up to date.
• Assist in the implementation of the CMS system and apply insights into consumer thoughts.
• Prepare monthly report on the ReviewPro feedback system and insights into consumer thoughts.
• Research on new digital transformational opportunities.
• Create content briefs and liaise with suppliers to execute when needed.
• Support in uploading the content and campaigns according to targets set out and tracking the ROI.
• Add value to brainstorm sessions with the marketing team.
• Measure and analyse success of brand’s content marketing efforts when required by digital executive.
• Analyse competitor activities and create relevant propositions in line with the digital marketing strategy.
• Assist with logistical support for all O&L Leisure’s special events.
• Assist the Social Media Manager with community management.
• Support any additional reasonable requests by Marketing Manager.

SKILLS REQUIRED:

• Be Authentic
• Live the Values
• Cause Alignment
• Take Bold Stands
• Lead Growth
• Deliver Extraordinary Results
• Inspire Innovation

Click to Apply/ More Information

Closing date: 25 March 2025